In a digital world where everybody is screaming "BE AUTHENTIC", some often get the message confused and end up damaging their personal brand in the process.
Branding is the process of building loyalty, trust, and awareness about how awesome your business is and attracting the right type of people who will appreciate what you have to offer! Sounds very much like dating right?
Think back to your first date, I'm sure you felt some sort of rapport which bought you together in the first place. Maybe it was his swag, the way he talked, the way he looked...needless to say, there was something that caught your attention or you wouldn't have agreed to go on the date in the first place. Think about the effort you put into making sure you had the perfect outfit, you looked and smelled your best while sharing a few things about yourself for them to get to know you better while engaging them in stimulating conversation! Let's keep it real...your sole mission was to make sure once you finished the date, he was hooked! I know a woman who even spent time learning about sports so she could present herself as an expert during her date with a football player. Does that seem like a lot of work or would you be willing to do ALL that to ATTRACT THE RIGHT MAN?
Which brings me to social media and the word "authentic" which is often misused. In all honesty, taking a morning dump is authentic (as real as it gets I'm sure) but how many really want to see and know about my morning bathroom escapades. Usually 1 hour or 2 before a date we may have been showing up as our "authentic" selves by walking around in grandma panties and a stained white t-shirt but for the date, we make sure we are looking and feeling our best. Now should someone accept you exactly how you are? OF COURSE! ...but would you be OK with him showing up in a dirty t-shirt smelling of outdoors? Think about it! I'm sure you would be OK once you were an item and had learned to embrace that "working man" stench but on a first date would you be a little put off that he didn't care to make an effort? Understand FIRST IMPRESSIONS COUNT!
Now imagine the same scenario but you are now speed dating 1000 men in one day. That would leave little to no time for a potential to really "get to know you" properly...they just wouldn't have time too which means you would have to show up in a way that catches their attention immediately. Now some men will be attracted to you and some won't but would you miss your chance to impress your "perfect man" ...branding works exactly the same way. Did you know studies show our attention spans are now less than a gold-fish and we have 7 seconds or less to capture someone's attention on Social Media! That being the case you need to bring ALL of your "A-Game" to the table from the beginning.
Ask yourself what would make my potential client immediately stop in their tracks and pay attention to me regardless of the thousands of other people trying to get their attention? There are so many elements to this that I have an entire one-day BUILD-A-BRAND Boot Camp that covers this subject and so much more but here are 3 quick actionable tips that can help you build a long lasting relationship with your clients!
3 STEPS TO ATTRACT YOUR CLIENTS:
1. Show up as your BEST authentic self. Putting an effort in your appearance, what you post and your unique brand messaging will show your potential client that you care about yourself and your company which in turn lets them know you will care about them as a client and put effort into your business relationship with them. It oozes professionalism which has the same effect as being "sexy" in business.
2. Love isn't built overnight and neither is loyalty. Every relationship takes time to grow and nurture. Social media is no different and actually can sometimes delay the process because people are more skeptical of those they see on the internet. Don't expect clients to want to buy into your products and services overnight.
3. Know your client avatar (aka your ideal client) and then show up as the person who would attract that type of person. Remember it doesn't matter what you say about yourself, it's about how they perceive you that counts ...your job is to enhance their perception. Believe it or not, you truly attract what you are putting out. If your clients are always broke and complain about paying for your services, it could be a reflection of what you are putting out there that attracts those types of people.
Everybody is out here looking for love and every entrepreneur is looking for new clients. Both go back to the simple process of building solid relationships.
Dr. Lakisha Ross
CEO of MOE Branding & Marketing Agency
International Brand Strategist & Creative Director