Are you in need of Reputation Recovery? The truth is you are only human and you will sometimes mess up! Sorry to burst the bubble for those self-proclaimed Superwomen out there.
Mishaps happen to the best of us at some point, sometimes its an error in judgment or equipment and other times its a blatant act of stupidity. The only difference is sometimes we are able to clear it up before it becomes public knowledge, and other times we will be faced with an angry client who is set on taking to social media to publicly bash you in front of millions. Even worse, your mistake can be left at the mercy of the Rumor Mill located right next door to Gossip Central! It is said that if a person has a good experience, they will share it with 3 people but if they have a bad experience, they will share it with 10. On Social Media those 10 people now become 100,000. At that point you have a choice but to either fight for your brand or walk away from it! Just a reminder though...quitting should never be an option.
I’m sure you have recently witnessed some of the top influential brands make mistakes large enough for the world to see, and I am sure you witnessed the backlash, the boycotts and the negative social media posts that followed. Now imagine, these brands have thousands of dollars to invest in PR, Marketing, Branding and a Crisis Management team. From legal advisors to communication experts, they hire a team to help them save and restore the reputation of their brand. Why? Because they understand that without a credible brand, they have no business.
That’s where the problem lies for most startup entrepreneurs and influencers…they have no one to turn to when things turn a little sour and don’t have thousands of dollars to invest in their own PR team. Although many of us make mistakes, the level of threat to your brand will ultimately be dependent on the type of crisis and the person(s) involved including the stakeholders.
MOE Success Coaching & Brand Consulting, LLC’s mission is simple. They seek to help entrepreneurs bounce back from mistakes using their 4 Step 30 Day REPUTATION RECOVERY System! As a Certified Conflict Resolution Expert, Dr. Lakisha Ross (also known as the Brand Doctor), has not only worked as a HR Recruitment Manager for one of the largest retail headquarters in Florida, but she also brings over 20 years of Senior Paralegal civil litigation experience to the table. Her company does not provide legal advice but they are able to refer you to the relevant legal agencies as and when necessary and also partner with a group of attorneys.
Dr. Lakisha Ross states “a common problem I see, is that clients get themselves into a little mess but make it worse by trying to bury their head in the sand! That doesn't work for those who feel they have been dealt some form of injustice” …She goes on to add “I’ve often seen a huge crisis or issue resolved simply by my client deciding to take ownership! Authenticity and sincerity is imperative in this day and age. Yes it takes time to build your brand back up but it can be done with the right strategic planning, authenticity and consistency. Trust is a hard thing to build back…you can’t rush that!"
This program allows clients facing a reputation crisis to take responsibility for their part in the situation and provides an open and non-judgmental environment for them to be honest that is strictly private and confidential.
STEP 1: ADDRESS IT!
Ask yourself: “How would I feel if I was in their shoes?”
In business you must learn to separate your emotions from the facts. Although it may feel tempting to bury your head in the sand (which is a common coping mechanism adopted by many who face some type of adversity)…this is NOT the answer! The truth is your silence can be seen as an admission of guilt and can be used to condemn you further. Your mission is to shut the situation down quickly. People want to know that you care about the “perceived” injustice they feel you have committed. Accountability is the first step to beginning to build back your reputation and must be taken immediately.
MOE Coaching & Consulting will discuss your current crisis to address the issue and then brainstorm ways in which to restore your reputation with you.
STEP 2: LEARN FROM IT!
Ask yourself: “What part did I play in this situation?”
Be honest with yourself …it’s ok! Accountability opens the door for us to learn from our flaws. Taking ownership for your part in every situation allows for clarity and the ability to focus solely on the solution instead of dwelling on the problem. There are never any losses just lessons but choosing to not learn from your mistakes keeps you repeating the same old pattern, thereby jeopardising your business further.
MOE will help you work through the flaws to develop habits and systems that will assist you in developing the tools you need to ensure you never make the same mishap again.
STEP 3: GROW FROM IT!
Ask yourself “What did this situation teach me?”
Use these lessons to implement changes to your business. Understand that even when you apologize and do everything you can, you can not mend some relationships. That being the case, your mission is not to expect the world to forgive you (on the contrary, there will be some folk who won’t forget, no matter what you do) but the key is that you begin to grow internally and use these lessons to fuel the fire of change and growth within your business.
MOE will work with you to implement new plans and procedures to ensure the same crisis never happens again, including brainstorming, drafting press releases, letters of apology, creating email blasts and drafting contracts that ensure your business and your clients are protected in future.
STEP 4: GET BETTER AT IT!
Ask yourself: “How can I become bigger and better than I was before?”
Think BIG things for yourself and your company. Believe it or not, sometimes ROCK BOTTOM is the best place to start building. When you have nothing to lose you have everything to gain. Once you have addressed the situation, learned from it and designed effective ways to grow from it, you are now ready to start building back your reputation. This time you will armed with the most priceless tool of all…EXPERIENCE!
It will then be up to you to use the tools you have gained during the process to your advantage and level up in your business so that those same mistakes never happen again. Now this part is the most important part of all…if you continue to operate the same as you did before you are creating your own downfall.
Come to us when you are ready to address the problem so we can work with you in finding a solution! You worked hard on your brand…don’t lose it over one moment of lack of discernment. Our mission is to nip the crisis in the bud BEFORE you need to seek legal action.
Book A FREE Consultation to see if you are a perfect fit for our program by hitting this link: CONTACT US
Dr. Lakisha Ross
Mindset Coach | Brand Consultant
MOE Coaching & Consulting, LLC