To the untrained eye your website may be beautiful but if I visit your website and a lead capture box doesn't pop up somewhere along the line ...it tells me one thing! You are leaving money on the table which means you are not operating at your full potential!
You know the boxes I am talking about...the ones that pop up out of nowhere asking you to subscribe to something, or download a free offer as long as you provide your EMAIL! Some even find them annoying but the truth is they are one of the most IMPORTANT pieces of your business!
A successful business is one that is ALWAYS capturing "LEADS" even when the doors are closed and the staff are asleep! A lead is a person who has indicated interest in your company's product or service in some way form or another..usually by using a "lead capture" box to opt in to receive direct communication from you.
When people take the time to visit your website, they become a "WARM LEAD" ...meaning someone who has shown interest in your business with the potential of becoming a customer/client! By asking them to subscribe or provide their email for a FREE product or service, you are doing 3 things:
1. Assessing whether they have any interest in learning more from you!
GOAL: Those who hit the subscribe button and take time to provide their email are showing you ONE THING...they are picking up what you are putting down! Meaning they are interested in what you offer! Now your job is to nurture that relationship to possibly convert them into an actual client! This is where having a strategic "lead generation" and "sales funnels" system comes in but we'll discuss those in a separate blog!
2. You are creating a direct line of communication to prospects without the need of social media platforms and can create 1 informative email about your products/services to thousands of people at once!
Goal: You don't want to overkill the use of your emails as this may annoy your prospects and cause them to unsubscribe. One to two emails per week (unless you have a special promo going) is usually enough to start building a relationship. REMEMBER THE KEY IS TO BUILD RELATIONSHIPS! This technique is call EMAIL MARKETING. What is so great about marketing via email is you are not just hoping and praying they see it on social media...you know they got your message!
3. Should FB/IG and all other social media platforms disappear tomorrow, you won't lose your database of prospects (aka potential clients) and clients.
Goal: Social Media should never be the only tool you use to promote your business. It should be a tool used to convert cold leads (people who know nothing about you) into warm leads (people who are interested in you) to be converted into people who actually DO BUSINESS WITH YOU! Don't leave that in social medias hands! Use socially media as a tool to take prospects through your lead generation system.
In 2017, global email users amounted to 3.7 billion users (Statista, 2018). This figure is set to grow to 4.3 billion users in 2022 (Statista, 2018). That’s half of the world’s population. This statistic clearly shows that email marketing is an opportunity that you shouldn’t be missing out on. No matter how small your business is, you have the power to reach people through email marketing 24 hours a day, 365 days a year. This email marketing benefit of reduced time and effort can help you structure your email marketing strategy in a better way, and connect with your audience in an instant.
There are many ways to capture leads (emails) but one of the simplest and easy ways is via your website. This one simple tool has generated thousands of leads and the majority of my income in my business over the years! DON"T LEAVE MONEY ON THE TABLE!
Need some assistance with developing a lead generation system? Book a free 5 minute consultation today by visiting by automated booking link: https://thebranddoctor.youcanbook.me/
To learn more about out Branding & Marketing for Entrepreneurs hit this link: www.moebrandstudio.com
Are you in need of Reputation Recovery? The truth is you are only human and you will sometimes mess up! Sorry to burst the bubble for those self-proclaimed Superwomen out there.
Mishaps happen to the best of us at some point, sometimes its an error in judgment or equipment and other times its a blatant act of stupidity. The only difference is sometimes we are able to clear it up before it becomes public knowledge, and other times we will be faced with an angry client who is set on taking to social media to publicly bash you in front of millions. Even worse, your mistake can be left at the mercy of the Rumor Mill located right next door to Gossip Central! It is said that if a person has a good experience, they will share it with 3 people but if they have a bad experience, they will share it with 10. On Social Media those 10 people now become 100,000. At that point you have a choice but to either fight for your brand or walk away from it! Just a reminder though...quitting should never be an option.
I’m sure you have recently witnessed some of the top influential brands make mistakes large enough for the world to see, and I am sure you witnessed the backlash, the boycotts and the negative social media posts that followed. Now imagine, these brands have thousands of dollars to invest in PR, Marketing, Branding and a Crisis Management team. From legal advisors to communication experts, they hire a team to help them save and restore the reputation of their brand. Why? Because they understand that without a credible brand, they have no business.
That’s where the problem lies for most startup entrepreneurs and influencers…they have no one to turn to when things turn a little sour and don’t have thousands of dollars to invest in their own PR team. Although many of us make mistakes, the level of threat to your brand will ultimately be dependent on the type of crisis and the person(s) involved including the stakeholders.
MOE Success Coaching & Brand Consulting, LLC’s mission is simple. They seek to help entrepreneurs bounce back from mistakes using their 4 Step 30 Day REPUTATION RECOVERY System! As a Certified Conflict Resolution Expert, Dr. Lakisha Ross (also known as the Brand Doctor), has not only worked as a HR Recruitment Manager for one of the largest retail headquarters in Florida, but she also brings over 20 years of Senior Paralegal civil litigation experience to the table. Her company does not provide legal advice but they are able to refer you to the relevant legal agencies as and when necessary and also partner with a group of attorneys.
Dr. Lakisha Ross states “a common problem I see, is that clients get themselves into a little mess but make it worse by trying to bury their head in the sand! That doesn't work for those who feel they have been dealt some form of injustice” …She goes on to add “I’ve often seen a huge crisis or issue resolved simply by my client deciding to take ownership! Authenticity and sincerity is imperative in this day and age. Yes it takes time to build your brand back up but it can be done with the right strategic planning, authenticity and consistency. Trust is a hard thing to build back…you can’t rush that!"
This program allows clients facing a reputation crisis to take responsibility for their part in the situation and provides an open and non-judgmental environment for them to be honest that is strictly private and confidential.
STEP 1: ADDRESS IT!
Ask yourself: “How would I feel if I was in their shoes?”
In business you must learn to separate your emotions from the facts. Although it may feel tempting to bury your head in the sand (which is a common coping mechanism adopted by many who face some type of adversity)…this is NOT the answer! The truth is your silence can be seen as an admission of guilt and can be used to condemn you further. Your mission is to shut the situation down quickly. People want to know that you care about the “perceived” injustice they feel you have committed. Accountability is the first step to beginning to build back your reputation and must be taken immediately.
MOE Coaching & Consulting will discuss your current crisis to address the issue and then brainstorm ways in which to restore your reputation with you.
STEP 2: LEARN FROM IT!
Ask yourself: “What part did I play in this situation?”
Be honest with yourself …it’s ok! Accountability opens the door for us to learn from our flaws. Taking ownership for your part in every situation allows for clarity and the ability to focus solely on the solution instead of dwelling on the problem. There are never any losses just lessons but choosing to not learn from your mistakes keeps you repeating the same old pattern, thereby jeopardising your business further.
MOE will help you work through the flaws to develop habits and systems that will assist you in developing the tools you need to ensure you never make the same mishap again.
STEP 3: GROW FROM IT!
Ask yourself “What did this situation teach me?”
Use these lessons to implement changes to your business. Understand that even when you apologize and do everything you can, you can not mend some relationships. That being the case, your mission is not to expect the world to forgive you (on the contrary, there will be some folk who won’t forget, no matter what you do) but the key is that you begin to grow internally and use these lessons to fuel the fire of change and growth within your business.
MOE will work with you to implement new plans and procedures to ensure the same crisis never happens again, including brainstorming, drafting press releases, letters of apology, creating email blasts and drafting contracts that ensure your business and your clients are protected in future.
STEP 4: GET BETTER AT IT!
Ask yourself: “How can I become bigger and better than I was before?”
Think BIG things for yourself and your company. Believe it or not, sometimes ROCK BOTTOM is the best place to start building. When you have nothing to lose you have everything to gain. Once you have addressed the situation, learned from it and designed effective ways to grow from it, you are now ready to start building back your reputation. This time you will armed with the most priceless tool of all…EXPERIENCE!
It will then be up to you to use the tools you have gained during the process to your advantage and level up in your business so that those same mistakes never happen again. Now this part is the most important part of all…if you continue to operate the same as you did before you are creating your own downfall.
Come to us when you are ready to address the problem so we can work with you in finding a solution! You worked hard on your brand…don’t lose it over one moment of lack of discernment. Our mission is to nip the crisis in the bud BEFORE you need to seek legal action.
Book A FREE Consultation to see if you are a perfect fit for our program by hitting this link: CONTACT US
Dr. Lakisha Ross
Mindset Coach | Brand Consultant
MOE Coaching & Consulting, LLC
Shark Tank For Kids Hits Orlando
Do you know a little BOSS? ...well here's a chance for them to win FREE startup funding, branding, marketing and PR just by simply telling us about their business idea! What's the catch? Nothing, its absolutely FREE to enter the competition as long as you are between the ages of 13-25. Parents and Guardians can enter on behalf of those under 18.
Yep, you've seen it on TV and heard the stories about the Young Entrepreneurs who became millionaires simple by following their dreams...well now young aspiring entrepreneurs in around Orlando now have the opportunity for their dreams to come true too!
Get ready, local consulting company MOE Coaching & Consulting, LLC and New Image Youth Center (a Non-Profit organization) are proud to present the first annual Battle of the Brands competition.
MOE Coaching & Consulting, LLC and New Image Youth Center, encourages all young entrepreneurs, aged 13-25, to submit their email business pitch now through April 30th at 11:59 pm to be one of the selected semi-finalists featured at the first annual Battle of the Brands. All semi-finalists will have the opportunity to pitch their ideas before a panel of expert judges who will offer valuable feedback and award start-up funding and certificates. There will also be a Small Business Expo, offering businesses established by those 25 or younger a chance to network and showcase their businesses to the local community.
Join the local young entrepreneurial community on Sunday, June 10th from 5:00 PM – 8:00 PM to encourage and support our young business minds. DGBEK Studios will host the event at 4677 LB McLeod Road with the help of non-profit organization New Image Youth Center, to whom a portion of all ticket sales will be donated. The evening will feature food and drinks from local vendors and Shark Daymond John has contacted us to learn more about the competition!
So you survived the hurricane but now what? ...let's talk Post Hurricane PTSD (Post Traumatic Stress Disorder) for a moment!
A hurricane is a natural disaster and any one who has been through one knows that the run up to preparing for a hurricane is mentally draining in itself. The natural disaster brings threats of devastion and destruction to those within it's path. Many often feel overwhelming fear during the storm and feel pain, panic and stress when the storm subsides.
Often many are faced with loss of power for weeks, no shelter, no gas, no generators, no money and no hope! People often feel lonely, rejected and neglected by those they relied on the most. Even for those who do not suffer a loss, the stress in itself can be enough for a person to plunge into depression and makes the situation ripe for PTSD.
As a result, it is not uncommon for the trauma to cause high levels of stress, anxiety and other negative psychological conditions such as post-traumatic stress disorder or PTSD. PTSD is a serious mental health condition that severely affects how an individual is able to go about his daily life. While a hurricane can have a negative effect on all its survivors and witnesses, many individuals will eventually be able to move on and recover after a few months. Individuals who develop PTSD, however, will be unable to recover from the traumatic experience on their own due to a number of lingering symptoms, including the following:
•Re-living the trauma – This can cause the individual to frequently re-experience the trauma through nightmares and flashbacks. Reminders of the event can cause strong feelings of distress as well as an increase in heart rate, blood pressure and body temperature.
•Avoidance symptoms – An individual may subconsciously avoid everything that reminds him of the traumatic event such as thoughts, feelings, places, people and conversations. This can cause self-isolation, trust issues and a loss of interest in old activities and hobbies.
•Hyperarousal symptoms – In response to PTSD, the high levels of stress may cause the body to respond with hyperarousal symptoms, including difficulty falling asleep, irritability, feeling threatened, having difficulty concentrating, being easily startled and having angry outbursts.
PTSD doesn't develop immediately, it develops after about a month," Asim Shah, M.D., chief of the division of community psychiatry at Baylor College of Medicine, told CBS News. "So we haven't seen this group of people yet, but we expect to after 30 days or so." Shah led the effort to provide mental health services for evacuees at the Houston Convention Center and NGR Stadium shelters immediately following Hurrican Harvey.
How to Cope with the Trauma of Surviving a Hurricane
Those who have been affected by a hurricane can take advantage of several resources that may help them cope and reduce the damage caused by the disaster. An individual can reduce the chances of developing PTSD by taking certain precautionary efforts, including the following:
•Limit your exposure to repeated news stories, which usually increases stress.
•Rest, get exercise, and eat properly. Seek out leisure and recreational activities that involve both mind and body.
•Spend time with trusted loved ones for support.
•Talk with others and seek support from those who have been exposed to the same or similar trauma.
•Recognize that you cannot control everything.
•Talk with a relative, friend, doctor, or spiritual advisor about getting help. Asking for help is a sign of strength, not of weakness.
•Try to set a regular schedule to follow which can help you return to normal life
•Learn to recognize and manage stress or other negative emotions
•Contact a mental health professional if symptoms persist for more than a few weeks and interfere in your carrying out your daily activities.
If you notice PTSD symptoms in yourself or in a loved one, experts encourage you to speak to a health care professional. Treatment is available — typically cognitive behavioral therapy involving talk therapy and exercises to learn how to control overwhelming emotion associated with flashbacks. Medication can also be prescribed if necessary.
So .....you want to know how the successful do it?
It's simple...they choose to invest their TIME, MONEY and ENERGY wisely!
The truth is being a Boss is not cute behind the scenes. More goes on than just the glitz and glamour you may see posted to your social media pages. To be successful as an entrepreneur there are huge sacrifices you will need to make...the greatest of them ALL will be the following three:
Time is the only thing you cannot get back at the end of each day. An entrepreneur understands that time is precious and of the essence when you are laying the bricks and building the foundation for your business. Every second of every day is a moment in time to make progress with their dreams and they have zero tolerance for laziness or procrastination as they recognize these will never assist in succeeding. They understand that for everyday they fall back on their dreams, that's an additional delay in reaching their destiny. Their time is spent and planned strategically because they simply wake up each day playing catch up with their dreams... unapologetically! Don't take it personally... they have a goal and a deadline and they are solely focused on getting there...regardless of distractions.
A REAL BOSS is wise with the money they spend and where they choose to invest! Every cent is spent with the objective of seeing a return! They understand the difference between assets and liabilities and choose to invest wholeheartedly in their business, real estate, stocks & bonds and savings because they understand this is the way to generate real wealth. Sacrificing the material liabilities for their business is no issue as they know that what they sow now, they will reap tomorrow! They understand that a successful business requires profits to be able to stand strong on it's own and you don't get to profits without first investing into something to profit out of! The mission is to make money make you money.
It is well known that what you put energy into has power over you and a REAL BOSS understands that their energy is to be protected at all times necessary. Successful entrepreneurs operate on a natural high which assists in their passion and drive so anything that threatens to take them out of their bubble of happiness/joy/inner peace is eliminated! They know that the only way to achieve success is by attracting the same positive high frequency vibes they give and so develop zero tolerance for situations, places or things that may contaminate their spirit. They also do not waste time expending energy on dead end projects or spinning their wheels only to be in the same place next year. It's all about PROGRESS...nothing less!
All three components play a MAJOR KEY to success and if you are not willing to start analyzing and evaluating how you choose to spend your time, money and energy then unfortunately, you will not be ready for the BIG LEAGUES! The key to success is ALL THREE!
Do you need help elevating to the next level in your business? Are you doing the work but not seeing the benefits? Trust me, I understand because I used to be there too until I made some adjustments. Let's schedule a FREE 15 Consultation to discuss your needs and get your MASTER PLAN started!
(Dr. Ross delivers "Self-Sabotage Mindset in Business" Presentation to Leaders & Entrepreneurs in Chicago)
Dr. Lakisha Ross was honored to be a Guest Speaker at the Love, Truth and Peace Global Initiative & JusBelieve's 1st Entrepreneur Network of Empowerment Conference in Chicago. She delivered an excellent thought provoking presentation on the 5 Traits of a Self-Sabotage Mindset in Business to a room of established Leaders and Entrepreneurs.
As a Success Mindset Coach for Entrepreneurs she is experienced in transitioning people from contemplation to implementation in order to achieve their goals. Her motto is "No Excuses, Just Results" and she is known for her zero tolerance approach to procrastination. Her delivery packs a mighty punch of truth mixed with love and many expressed experiencing a shift in perspective after her presentation. She empowered the room and after her presentation was nicknamed "the little powerhouse"
(Dr. Ross delivered an empowering and thought-provoking presentation at Evanston Public Library, IL)
Numerous Leaders and Business Owners were given the opportunity to not only connect with the attendees but promote and market their services and products in a professional and inspiring atmosphere. The word of the day was NETWORK!
(Room was filled with Leaders & Entrepreneurs who were given a platform to promote, network and market their services)
The event took place on October 29, 2016 at the Evanston Public Library, Evanston, IL. The hosts, Dr. Melida Harris-Barrow, Founder of Love Truth and Peace and Birdy Haggerty, Founder of JusBelieve invited entrepreneurs from around the world to join together for a morning filled with education, inspiration and collaboration. The room was filled with Leaders and Entrepreneurs who were able to network and present their products and services to other businesses while building real relationships and establishing future collaborations. It was a great success!
Photo Image (Left to Right: Birdy Haggerty, Evanston Librarian, Dr. Melida Harris-Barrow
Love Truth and Peace equips, entrepreneurs, leaders, communities with the knowledge and tools they need to improve, create, build, prosper and change their environment so that they can effectively lead to a better future. Economic development is essential for "Love, Truth, and Peace". Its aim is to support the economic well-being of families. Bring favorable economic conditions to improve and provide the well being of the global family. You can learn more about the Love Truth Peace Movement by visiting www.melidaharrisbarrow.com
Dr. Lakisha Ross is the CEO of Mindset Over Everything, Inc. and is a Life & Business Coach, Success Mindset Expert, Marketing & Branding Strategist, Global Motivational Speaker and Author whose passion and purpose is to push people out of their comfort zones and maximize their full growth potential in life and business. She is also a Certified Score Small Business Mentor for her local Chapter in Fort Myers, FL and gives back by mentoring entrepreneurs in her local community to launch and establish a successful business thereby assisting with economic development. To book Dr. Lakisha Ross to speak at your next event email firstname.lastname@example.org or visit www.mindsetovereverything.com.
Follow on FB/Insta: @DrLakishaRoss
What did you learn about YOUR business in 2016? ...What worked? ...What didn't?
As the New Year rapidly approaches, entrepreneurs around the world are preparing their EPIC plans for 2017. This is a magical and creative time of year but my question is, how many are assessing and evaluating what happened in their business in 2016?
In order to move forward with epic visions, one must first lay a solid foundation. The best time to lay this foundation is in the first year of your business! It doesn’t matter how many businesses you own, the first year launching a business in a certain industry tells all and should be the time when you take the most risks BEFORE you’ve truly established your brand!
Although I’ve launched many businesses, 2015 saw the birth of my Life & Business Coaching company! I have been fortunate enough to reap many rewards from my business in the first year (which usually doesn’t happen) but I know God has been behind the scenes working and manifesting in accordance with my thoughts, words, actions and beliefs. The first step to being successful is to completely embody your business. As business owners we can tend to focus on our successes but not take time to evaluate the mistakes to see where we have gone wrong and what we can learn from it all.
Here are 5 VALUABLE BUSINESS LESSONS 2016 taught me:
1. LAY YOUR BRICKS STEP BY STEP: As an entrepreneur most of your days will be spent dreaming and thinking of ways to make your dream business bigger and better than ever. So much so that you can find yourself trying out multiple ideas at one time which can be confusing to your audience. Its ok to dream big but make sure you have laid a solid foundation for each part of your business before moving on to the next thing. Yes, the common habit of entrepreneurs is to throw things at the wall until something sticks but the idea is to recognize what will stick quickly so you are not wasting time and energy on dead end projects. Don’t fall victim to the “Jack of all Trades and Master of None” syndrome. You have to Master each aspect of your business before you dominate your industry. If it means taking a little longer, that’s fine don’t rush the process…haste makes waste and is the unfortunate downfall of many entrepreneurs. You can rush starting a business but you cant rush the time it takes to build the solid foundation and integrity.
2. FAIL HARD & FAST: An entrepreneur is someone who organizes and operates a business or businesses, taking on greater than normal risks to do so! When you understand what an entrepreneur is, you will understand why they always seem to have some new idea or master plan. This is part of the DNA of an entrepreneur, we try a multitude of things and then stick with what works. The key to being successful is knowing when to recognize something isn’t working and reroute. Try many things and make mistakes fast because the quicker you figure out what doesn’t work and iron out the kinks the closer you are to creating a solid foundation for your business. I went into 2016 with a plan to try everything at least once in my first year and now going into 2017, I no longer have to test the waters because I’ve built a solid enough boat to carry me to my intended destination. It’s imperative to try a multide of things so you know what drives you and your business but you must be strategic, methodical and mindful of what risks you take at the detriment of your wasted time, money and energy.
3. BE SELECTIVE WITH YOUR TIME: Your time is precious! Did you realize it’s the one thing you can’t get back? Every moment of your time as an entrepreneur is usually spent dreaming, planning, taking action, pouring into others and thinking of ways to obtain financial freedom by generating 7 streams. As such everything you do from morning until night has to be in alignment with these goals! YOU MUST BE INTENTIONAL in all actions! Plan your time, plan your strategies…place yourself around people, places and things that cause you to want more, dream more and do more. Seek the company of those who have been where you are trying to go. A real entrepreneur has no time for anything or anybody that depletes their positive energy with negative thoughts, words or actions…their time is way to precious to entertain foolishness and they are dead serious about it because they realize a moment wasted in negativity is a moment that could have been applied to building their dream.
4. KNOW YOUR NICHE: We often (myself included) start out with one idea but because we want to help so many we change and start going in all directions and trying to serve everybody. The truth is when you are operating a business with the intention of growing it as a leading company in your industry, you must know and stick to your NICHE. Your branding and marketing should always be targeted to your niche audience and if you don’t have one then you are just marketing to any and everybody. This prevents you from standing out and causes you to get lost in the crowd as just another small business trying to make it. I used to hear “you cant be everything to everybody” and I would roll my eyes and say “oh yes I can” but then I realized the true meaning is that although I am able to invest my time in everyone, I should choose to invest in those who will benefit the most from what I have to give. That’s how I fulfil my purpose.
5. GET A STRONG TEAM: The last thing 2016 taught me is that you cannot do it alone. You need a team! Although I am one of those people who like to do everything myself (its the perfectionist in me), I realized early on that it would take a team to build the visions for my company, not just me. Stretching yourself too thin will cause you to burn out real quick. Learn to outsource and delegate. The key to choosing a team is NOT (and some won’t want to hear this) and I repeat NOT to start with friends and family. Yes I know we all have family and friends that love to help but unless they are on your books as an official employee, contractor, etc. this is why most times it doesn’t work:
To run a successful business, you must know your business inside out. Hiring friends and family although convenient on the pockets can cause an issue of complacency. You want people on your team who are as hungry as you to build a dream. Only those with the same vision and mindset can truly understand the drive, commitment, attention to detail and constant challenges it takes to be an entrepreneur. If they are only doing it as a favor, the chances are they will not be as invested in the outcome of the process as much as you. Start with a team of people who are willing to ride from the bottom to the top with you daily and plan of riding with you for the next 5 years (minimum).
So there you have it, the 5 valuable lessons I learned in 2016 that are sure to assist my business in taking it to the next level in 2017! If you found any of this info relatable, please share with others so that they may relate too!
Did you know that BRANDING is what people say about you when you are not in the room?
Are you failing to stand out in your industry?
Difficulty gaining new customers/clients?
Hardly any exposure?
Poor monthly sales?
Ready to throw it all in?
Then stop stressing, relax and let's take a look at what might be the problem! If you've been struggling with your business and need an expert to step in, take a look around and see where there may be leaks and holes in your business causing you to lose sales and clients, Dr. Lakisha Ross is the one you need!
Sometimes the reason your business may not be generating a steady cash flow or interest can be due to minor things such as lack of high level marketing and branding strategies, poor quality photos/images and/or little to no informative or valuable content. The world is constantly changing and as many people take to technology to market and brand their business, the tactics you will need to use to stand out and dominate your field amongst them is ever increasing and more demanding! No more are a few blurry, dark selfie photos, a few posts a week and a Paypal account the way of doing online business.
If you are still marketing and branding like its 2009, then let Dr. Lakisha Ross review your business and analyze where a few tweaks are needed to increase your exposure and dominate your field. As an Online Business Strategist, Dr. Lakisha Ross lives and breathes marketing and branding. She is an industry leader in her field and a highly respected game changer. Not one to conform, she breaks away from mediocre. As a visionary and trail blazer her creative skills are phenomenal and go beyond the normal. She has helped people around the world transform and uplevel their business and prides herself on taking her client's visions to the next level.
After 10 years of online business experience, she has witnessed 1st hand the evolution of social media and has constantly moved with the times to ensure she stays relevant in an ever increasing online world. The bottom-line is that the online marketing and branding world has drastically changed and mediocre is no longer accepted! Let Dr. Lakisha Ross help you change your online game! Did you know she was able to grow one of her social media platforms to 17,000 followers (15,000 organic) in less than 10 months? ....she combines years of research, experience, investigation, implementation and application to bring you all you need for your business to be a succeed.
In a nutshell, Marketing involves letting people know about your product, attracting the right audience to convert into future customers/clients while using the correct tools and resources to get the job done quickly and professionally all with the sole purpose of increasing your exposure! Branding on the other hand, is the way your product/service makes people feel (through the colors, textures, level of service and standard or excellence). Sometimes all it takes are a few tweaks to elevate your business drastically.
This package is designed to provide a quick fix solution and simple action steps on the exact things you should do to take your business to the next level professionally and financially! Dr. Lakisha Ross is an industry leader in the Marketing & Branding world and she will review specific elements in your business and assess your branding and marketing techniques.
An in depth evaluation will be made of your Website and two of your Social Media Business Profiles (such as Facebook & Instagram) to determine whether you are attracting your target audience and providing valuable content. She will then assess where there are any areas that require immediate attention/improvement and offer practical simple solutions. Upon completion of your evaluation, you will be emailed detailed "CHECK MY BIZ" Evaluation Results and a Strategic Plan of Action in 48 hours! YES, its that simple!!!
You have nothing to lose, its time to INVEST IN YOU! Before you decide to give up or throw thousands of dollars on trying to find a magic formula for your business...try this affordable, easy option. You are guaranteed to see an increase in profits if you follow the strategic plan you will receive.
WHAT DO YOU NEED TO DO:
1. Invest in this Evaluation by hitting link below.
2. After Purchase you will immediately receive an invoice attaching a link to the PDF "CHECK MY BIZ" Questionnaire and instructions to get the process started.
3. After receipt of the answers to the questionnaire from you, the evaluation will begin.
4. You will receive an email containing your Evaluation and Marketing & Branding Strategic Plan within 48 Hours.
5. Review your Evaluation and Plan and get to work.
"It was yet another boring, dreary Monday and as I slowly drove myself into work I realized that this was it! I just couldn't do it anymore...showing up everyday to job where I was unhappy! A job where I spent every second in misery but the crazy thing was, I was a very well paid employee at the top of my game in a career that had taken 20 years to build! What the hell was wrong with me?"
The truth was I was tired....tired of never having a chance to enjoy the house we paid for because I was always at work, tired of spending 2 hours a day wasting my life sitting in traffic during my commute to and from the office, tired of only having 2 weeks vacation time in a year to reap the rewards of my hard work, tired of not having time to spend with my family, tired of not even having time to spend the money I was making and tired of watching my boss live lavishly with the biggest house and flashy cars hardly doing a thing while the rest of us worked our butts off but only managed to live paycheck to paycheck...yes my salary was good and I had savings but I also had big dreams...bigger than this job could ever afford to pay me!
After a 20 year career working as a Senior Paralegal in London and USA, I suddenly realized I was not pursuing my destiny! This was a harsh reality but not as harsh as realizing that I was not living...I was simply existing! I was on automatic pilot...get up, get dressed, drive in traffic, get to work, drive in traffic home, cook dinner, spend an hour with my family, watch TV, go to bed then do it all over again and again and again.... at that moment realized I had to take the driver's seat in my life. I want to be more, do more and live more.
You see, my husband and I fell victim to the 2009 recession and both got laid off from high paying jobs. During this time we lost everything but were able to build it all back again....how? Survival Mode kicked in!
It is during this time I started venturing seriously into the world of entrepreneurship because the one lesson I learned from the recession is that Corporate America can hire and fire as they please. So although I was able to find another job, I always kept a side business as a hobby just in case I were to ever be fired again, I'd have a way of generating income.
How did I start? I started by simply using my talent to create things....doing all the things I loved to do and worked out a strategy to get paid for it. I was no longer going to leave my life in the hands of someone else because I realized at that time that no position is ever safe!
As I ventured into the world working for myself I found a new lease of life. Watching the visions for my business become a reality gave me the adrenalin to keep going. The more I mastered the art of working for myself the more I loved it. I would work 12 day shifts in the office for corporate America and come home and work 5 hours more on my business. Yes I hardly got any sleep but the passion for what I was doing kept me going! I started becoming addicted to the feeling of birthing my dreams and built several different businesses...all of which were a success and generated a substantial revenue on the side in addition to my paycheck because I put my heart and soul into it.
In 2015 I stepped into the year knowing things were going to be different. My desire to be my own Boss was strong and while on vacation for my birthday in Cancun...God sent me a vision and that's how Mindset Over Everything was born. As I began to work on launching my business I still planned to work for another year in my position but it seemed God had other plans.
For some reason, after launching my business everyday in the office working for my employer got worse, more drama, more chaos, more responsibility with no extra pay...everybody in the building was unhappy and daily I felt my soul being sucked away. I prayed to God for guidance....I had not saved enough money yet to comfortably walk away from the job but each day was becoming more unbearable.
Well as I sat in my office car park a year ago today, a tear rolled down my face. I realized I was in the driver's seat and could make the decision to live my life how I pleased. I realized that I had been holding myself hostage by constantly doing something I no longer wanted to do, that no longer satisfied me or made me feel as though I was pursuing my purpose...just for a paycheck!
That's when the fear kicked in...a voice inside my head kept saying "how will you pay your bills? You are going to go broke! You will lose everything! You will fail! ...silly girl, this is everything you've worked for, you cant do anything else!" ...immediately after that thought, I heard the Lord whisper "For years you have chased a paycheck, are you ready to choose me instead? ...walk in your purpose and I will provide everything you need, I have more in store for you than you could ever imagine!
At that very moment, I dried my tears walked calmly into the building and handed in my notice. ...and that was IT! As I drove back home the fear I fought I would feel from walking away from all I had ever known was there but there was a greater feeling of expectation, excitement, adrenalin...I was about to finally start living!
From that day to this I have shown up EVERY DAY in my business like I showed up for work as an employee and yes I even put in more hours buts its worth it! During this year God kept his promise to me and has blessed me abundantly. He has opened doors I didn't even knock on, I been on more vacations this year than in my past years, I've spent more time with my family and have done more, learned more and obtained more all by simply having faith in the Lord and following through with consistent action. Yes there a bad days and yes sometimes it gets tough but the Lord has already proved to me that with him I cannot lose and he gives me what I need to continue to show and prove. With him I will never lose!
I tell you this not for you to walk into your office right now and hand in your notice but for you to understand the difference between living and existing. If what you do does not ignite a continuous fire in you, does not push you to want more & do more and does not bring passion out of you, then you are doing the wrong thing. Its time to be still and ask God what HIS plan is for you. Don't be fearful...God will move mountains to give you what he has for you if its in his plans for you. Giant leaps require faith not fear....its time to start jumping!
CREATE YOUR LIFE - DON'T LET LIFE CREATE YOU!
Dr. Lakisha Ross
CEO, Mindset Over Everything, Inc.
Certified Life Coach & Online Business Strategist
*Changing Lives One Mindset At A Time*
Need help in figuring it all out and mapping out your next "Success" steps then feel free to contact Dr. Lakisha Ross directly at (239) 810-7313 or via the contact form on the website www.MindsetOverEverything.com.
Who is Dr. Lakisha Ross?
Dr. Lakisha Ross is the CEO of Mindset Over Everything, Inc. She is a phenomenal Mindset Transformation Coach and Online Business Strategist who provides the inspiration, empowerment and education necessary to assist people globally in transforming their mindsets to transition to another level of life. Her one-to-one, group sessions, seminars, virtual masterclasses and workshops encourage clients to explore self-creativity while embracing the possibilities of a better, more fulfilling and happier way of life to propel them into pursuing their purpose while turning passion to profits to reach their destiny!
As she talks about the joy of coaching, the passion glows from her eyes! Her motivation and determination bundled up with a fierce yet fabulous "no excuses, just results" persona guarantee her clients become successful at mastering their thoughts and gaining control of their lives almost immediately while developing the tools they will need to succeed.
Born in Brooklyn, NY she relocated to London, UK with her Jamaican parents at the age of 5 and was raised in the City of London, England for most of her life. From an early age it was obvious that she was destined to do great things. Her tenacity and relentlessness to pursue her dreams regardless of all challenges she faced. She has fearlessly seized every opportunity in life to travel the world and use her life journey from being a teenage mother, losing everything in the recession and suffering with depression to inspire others as her testimony. Losing her 6 figure salary overnight after being laid off in 2009 was the catalyst to her starting her own business and from that day she vowed to never put the life of her family or herself in another man's hands. From that day she set about investing in her own businesses (although still working for another company). At that moment she refused to work 9 hours a day investing in someone else's company more than she did for herself. It was at this time she discovered the power of the internet and being able to sell a product globally. She was able to generate over 17,000 organic followers in only 10 months of business. She has launched many successful business ventures over the years and has become an expert in the online business field.
In 2010 she won the Goodwill SWFL Micro-Enterprise Business Award and her entrepreneurial spirit pushed her into starting multiple successful businesses. Her own sheer determination to walk in faith and overcome all obstacles have provided her with the necessary wisdom and knowledge required to live life abundantly and she now assists others who are ready to be free mentally and spiritually. In 2015 she became Certified with the International Coach Academy to become a Life Coach on a mission to spread the knowledge of the power of the mindset and the philosophy that "what you believe, you will receive."
Less than 3 months after starting her coaching business Mindset Over Everything, Inc. she was introduced to a phenomenal woman by the name of Dr. Melida Harris-Barrow, Universal Peace Ambassador for Panama and Founder of the Love, Truth & Peace Global Initiative. Dr. Harris-Barrow took inducted her into her Mentorship Program and became her Mentor and Spiritual Mother. Six Months later Dr. Lakisha Ross was honored with an Honorary Doctorate in the Philosophy of the Humanities, the Golden Rule Global Leadership Ambassador Award and the Love, Truth & Peace Global Motivational Speaker Award.
Her Coaching business has grown tremendously and in addition she now has several other businesses, including a Power Couple's Coaching Service with her husband, Mr. Brandon Ross and most recently she founded Mindset Academy, Virtual School of Entrepreneurs where she teaches online group Master Classes.
Not only is Dr. Lakisha Ross highly respected and admired in her local community, she has also become a Global Mentor & Role Model teaching others that there is power in their beliefs and that positive change starts from within. Her life, her accomplishments and elevated mindset are a result of all of her life experiences and this dynamic woman is ready to sow the seeds of a positive mindset and bring about change globally! Her mission is simple...Changing Lives One Mindset At A Time!